About the Brand


“A comfortable touch for every sophisticated, determined, intriguing,

powerful and art soul.”



AJOY SAHU is a start-up designer accessories brand dedicated to creating signature footwear of unparalleled comfort and beauty. The original designs focus on its chic, passionate, and bold style through its unique structures and design details inspired by POPPY - a beautiful flower with the hidden beauty of its structured body and potent seed, which forms the famous stylized ‘POPPY’ construction on the upper. 

Our vision is to build a modern, conscious and wearable category to satisfy our audience everyday needs with quality, aesthetics and mindfulness. 

AJOY SAHU Team is based respectively in the UK, Hong Kong and Mainland China.