2021 Collection


“The Rebirth of The Poppy” 

AJOY SAHU explores the relationship between transience and feminine consciousness within the unprecedented context. Through various creative perspectives, the images reveal a refined combination of texture, motion and raw emotion. The discovery of poppies’ diversity projects the brand’s vision for seeking feminine aesthetics from outside to inside, which inspires the collection. AJOY SAHU discusses further from the daily mundane to the spiritual pursuit to deliver a sense of optimism and self-love via a series of photographs and narrative videos.